Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 14704
VM0014704Silvermember14704@example.test · +601110014704 · Preferred outlet: OPLUMO Outlet 17
High ValueWeekend
Consent Status
Opted In
Points Balance
1,858
Current loyalty balance
Lifetime Spend
RM 2,323
Across 35 visits
Total Visits
35
Since 2024-12-17
Average Order Value
RM 58
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
49d
2026-08-21
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,858 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-21 · OPLUMO Outlet 17
Outlet purchase
2026-08-09 · Member activity · RM 43.50
App session
2026-07-28 · OPLUMO Outlet 17
Points credited
2026-07-16 · Member activity · RM 49.30
Win-back campaign delivered
2026-07-04 · OPLUMO Outlet 17
Outlet purchase
2026-06-22 · Member activity · RM 55.10
Points credited
2026-06-10 · OPLUMO Outlet 17
Outlet purchase
2026-05-29 · Member activity · RM 60.90