Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 14690
VM0014690Goldmember14690@example.test · +601110014690 · Preferred outlet: OPLUMO Outlet 3
LunchNew Joiner
Consent Status
Opted In
Points Balance
4,671
Current loyalty balance
Lifetime Spend
RM 5,839
Across 36 visits
Total Visits
36
Since 2024-11-04
Average Order Value
RM 143
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
74d
2026-07-27
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,671 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-27 · OPLUMO Outlet 3
Outlet purchase
2026-07-15 · Member activity · RM 107.25
App session
2026-07-03 · OPLUMO Outlet 3
Points credited
2026-06-21 · Member activity · RM 121.55
Win-back campaign delivered
2026-06-09 · OPLUMO Outlet 3
Outlet purchase
2026-05-28 · Member activity · RM 135.85
Points credited
2026-05-16 · OPLUMO Outlet 3
Outlet purchase
2026-05-04 · Member activity · RM 150.15