Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14667
VM0014667Silvermember14667@example.test · +601110014667 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted Out
Points Balance
2,017
Current loyalty balance
Lifetime Spend
RM 2,522
Across 45 visits
Total Visits
45
Since 2024-04-14
Average Order Value
RM 73
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
116d
2026-06-15
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,017 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-15 · OPLUMO Outlet 14
Outlet purchase
2026-06-03 · Member activity · RM 54.75
App session
2026-05-22 · OPLUMO Outlet 14
Points credited
2026-05-10 · Member activity · RM 62.05
Win-back campaign delivered
2026-04-28 · OPLUMO Outlet 14
Outlet purchase
2026-04-16 · Member activity · RM 69.35
Points credited
2026-04-04 · OPLUMO Outlet 14
Outlet purchase
2026-03-23 · Member activity · RM 76.65