Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 14632
VM0014632Goldmember14632@example.test · +601110014632 · Preferred outlet: OPLUMO Outlet 13
High ValueWeekend
Consent Status
Opted Out
Points Balance
4,385
Current loyalty balance
Lifetime Spend
RM 5,481
Across 33 visits
Total Visits
33
Since 2024-12-05
Average Order Value
RM 144
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
97d
2026-07-04
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,385 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-04 · OPLUMO Outlet 13
Outlet purchase
2026-06-22 · Member activity · RM 108.00
App session
2026-06-10 · OPLUMO Outlet 13
Points credited
2026-05-29 · Member activity · RM 122.40
Win-back campaign delivered
2026-05-17 · OPLUMO Outlet 13
Outlet purchase
2026-05-05 · Member activity · RM 136.80
Points credited
2026-04-23 · OPLUMO Outlet 13
Outlet purchase
2026-04-11 · Member activity · RM 151.20