Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 14620
VM0014620Goldmember14620@example.test · +601110014620 · Preferred outlet: OPLUMO Outlet 1
DeliveryBirthday Soon
Consent Status
Opted In
Points Balance
2,542
Current loyalty balance
Lifetime Spend
RM 3,179
Across 22 visits
Total Visits
22
Since 2025-08-03
Average Order Value
RM 141
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
54d
2026-08-16
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,542 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-16 · OPLUMO Outlet 1
Outlet purchase
2026-08-04 · Member activity · RM 105.75
App session
2026-07-23 · OPLUMO Outlet 1
Points credited
2026-07-11 · Member activity · RM 119.85
Win-back campaign delivered
2026-06-29 · OPLUMO Outlet 1
Outlet purchase
2026-06-17 · Member activity · RM 133.95
Points credited
2026-06-05 · OPLUMO Outlet 1
Outlet purchase
2026-05-24 · Member activity · RM 148.05