Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 14618
VM0014618Silvermember14618@example.test · +601110014618 · Preferred outlet: OPLUMO Outlet 16
LunchNew Joiner
Consent Status
Opted In
Points Balance
1,382
Current loyalty balance
Lifetime Spend
RM 1,728
Across 19 visits
Total Visits
19
Since 2025-09-28
Average Order Value
RM 106
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
52d
2026-08-18
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,382 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-18 · OPLUMO Outlet 16
Outlet purchase
2026-08-06 · Member activity · RM 79.50
App session
2026-07-25 · OPLUMO Outlet 16
Points credited
2026-07-13 · Member activity · RM 90.10
Win-back campaign delivered
2026-07-01 · OPLUMO Outlet 16
Outlet purchase
2026-06-19 · Member activity · RM 100.70
Points credited
2026-06-07 · OPLUMO Outlet 16
Outlet purchase
2026-05-26 · Member activity · RM 111.30