Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
K1
Kavitha 14597
VM0014597Silvermember14597@example.test · +601110014597 · Preferred outlet: OPLUMO Outlet 12
New JoinerHigh Value
Consent Status
Opted In
Points Balance
1,038
Current loyalty balance
Lifetime Spend
RM 1,298
Across 13 visits
Total Visits
13
Since 2025-10-23
Average Order Value
RM 92
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
135d
2026-05-27
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,038 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-27 · OPLUMO Outlet 12
Outlet purchase
2026-05-15 · Member activity · RM 69.00
App session
2026-05-03 · OPLUMO Outlet 12
Points credited
2026-04-21 · Member activity · RM 78.20
Win-back campaign delivered
2026-04-09 · OPLUMO Outlet 12
Outlet purchase
2026-03-28 · Member activity · RM 87.40
Points credited
2026-03-16 · OPLUMO Outlet 12
Outlet purchase
2026-03-04 · Member activity · RM 96.60