Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 14591
VM0014591Goldmember14591@example.test · +601110014591 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,948
Current loyalty balance
Lifetime Spend
RM 3,686
Across 39 visits
Total Visits
39
Since 2024-07-19
Average Order Value
RM 125
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
128d
2026-06-03
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,948 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-03 · OPLUMO Outlet 6
Outlet purchase
2026-05-22 · Member activity · RM 93.75
App session
2026-05-10 · OPLUMO Outlet 6
Points credited
2026-04-28 · Member activity · RM 106.25
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 6
Outlet purchase
2026-04-04 · Member activity · RM 118.75
Points credited
2026-03-23 · OPLUMO Outlet 6
Outlet purchase
2026-03-11 · Member activity · RM 131.25