Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 14584
VM0014584Silvermember14584@example.test · +601110014584 · Preferred outlet: OPLUMO Outlet 16
High ValueWeekend
Consent Status
Opted Out
Points Balance
1,939
Current loyalty balance
Lifetime Spend
RM 2,424
Across 22 visits
Total Visits
22
Since 2025-06-01
Average Order Value
RM 113
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
117d
2026-06-14
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,939 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-14 · OPLUMO Outlet 16
Outlet purchase
2026-06-02 · Member activity · RM 84.75
App session
2026-05-21 · OPLUMO Outlet 16
Points credited
2026-05-09 · Member activity · RM 96.05
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 16
Outlet purchase
2026-04-15 · Member activity · RM 107.35
Points credited
2026-04-03 · OPLUMO Outlet 16
Outlet purchase
2026-03-22 · Member activity · RM 118.65