Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
K1
Kavitha 14525
VM0014525Goldmember14525@example.test · +601110014525 · Preferred outlet: OPLUMO Outlet 8
New JoinerHigh Value
Consent Status
Opted In
Points Balance
2,745
Current loyalty balance
Lifetime Spend
RM 3,432
Across 29 visits
Total Visits
29
Since 2025-02-01
Average Order Value
RM 98
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
111d
2026-06-20
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,745 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-20 · OPLUMO Outlet 8
Outlet purchase
2026-06-08 · Member activity · RM 73.50
App session
2026-05-27 · OPLUMO Outlet 8
Points credited
2026-05-15 · Member activity · RM 83.30
Win-back campaign delivered
2026-05-03 · OPLUMO Outlet 8
Outlet purchase
2026-04-21 · Member activity · RM 93.10
Points credited
2026-04-09 · OPLUMO Outlet 8
Outlet purchase
2026-03-28 · Member activity · RM 102.90