Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
K1
Kavitha 14501
VM0014501Silvermember14501@example.test · +601110014501 · Preferred outlet: OPLUMO Outlet 1
New JoinerHigh Value
Consent Status
Opted Out
Points Balance
1,996
Current loyalty balance
Lifetime Spend
RM 2,496
Across 14 visits
Total Visits
14
Since 2025-12-18
Average Order Value
RM 165
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
61d
2026-08-09
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,996 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-09 · OPLUMO Outlet 1
Outlet purchase
2026-07-28 · Member activity · RM 123.75
App session
2026-07-16 · OPLUMO Outlet 1
Points credited
2026-07-04 · Member activity · RM 140.25
Win-back campaign delivered
2026-06-22 · OPLUMO Outlet 1
Outlet purchase
2026-06-10 · Member activity · RM 156.75
Points credited
2026-05-29 · OPLUMO Outlet 1
Outlet purchase
2026-05-17 · Member activity · RM 173.25