Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 14495
VM0014495Goldmember14495@example.test · +601110014495 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,644
Current loyalty balance
Lifetime Spend
RM 5,805
Across 34 visits
Total Visits
34
Since 2024-09-26
Average Order Value
RM 166
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
149d
2026-05-13
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,644 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-13 · OPLUMO Outlet 12
Outlet purchase
2026-05-01 · Member activity · RM 124.50
App session
2026-04-19 · OPLUMO Outlet 12
Points credited
2026-04-07 · Member activity · RM 141.10
Win-back campaign delivered
2026-03-26 · OPLUMO Outlet 12
Outlet purchase
2026-03-14 · Member activity · RM 157.70
Points credited
2026-03-02 · OPLUMO Outlet 12
Outlet purchase
2026-02-18 · Member activity · RM 174.30