Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14487
VM0014487Silvermember14487@example.test · +601110014487 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,193
Current loyalty balance
Lifetime Spend
RM 1,492
Across 19 visits
Total Visits
19
Since 2025-05-26
Average Order Value
RM 64
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
177d
2026-04-15
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,193 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-15 · OPLUMO Outlet 4
Outlet purchase
2026-04-03 · Member activity · RM 48.00
App session
2026-03-22 · OPLUMO Outlet 4
Points credited
2026-03-10 · Member activity · RM 54.40
Win-back campaign delivered
2026-02-26 · OPLUMO Outlet 4
Outlet purchase
2026-02-14 · Member activity · RM 60.80
Points credited
2026-02-02 · OPLUMO Outlet 4
Outlet purchase
2026-01-21 · Member activity · RM 67.20