Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 14471
VM0014471Goldmember14471@example.test · +601110014471 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,526
Current loyalty balance
Lifetime Spend
RM 3,158
Across 41 visits
Total Visits
41
Since 2024-04-27
Average Order Value
RM 78
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
175d
2026-04-17
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,526 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-17 · OPLUMO Outlet 5
Outlet purchase
2026-04-05 · Member activity · RM 58.50
App session
2026-03-24 · OPLUMO Outlet 5
Points credited
2026-03-12 · Member activity · RM 66.30
Win-back campaign delivered
2026-02-28 · OPLUMO Outlet 5
Outlet purchase
2026-02-16 · Member activity · RM 74.10
Points credited
2026-02-04 · OPLUMO Outlet 5
Outlet purchase
2026-01-23 · Member activity · RM 81.90