Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14427
VM0014427Silvermember14427@example.test · +601110014427 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
1,313
Current loyalty balance
Lifetime Spend
RM 1,642
Across 13 visits
Total Visits
13
Since 2026-02-02
Average Order Value
RM 122
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
33d
2026-09-06
App Status
Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
1,313 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-09-06 · OPLUMO Outlet 12
Outlet purchase
2026-08-25 · Member activity · RM 91.50
App session
2026-08-13 · OPLUMO Outlet 12
Points credited
2026-08-01 · Member activity · RM 103.70
Win-back campaign delivered
2026-07-20 · OPLUMO Outlet 12
Outlet purchase
2026-07-08 · Member activity · RM 115.90
Points credited
2026-06-26 · OPLUMO Outlet 12
Outlet purchase
2026-06-14 · Member activity · RM 128.10