Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 14423
VM0014423Silvermember14423@example.test · +601110014423 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,902
Current loyalty balance
Lifetime Spend
RM 2,378
Across 18 visits
Total Visits
18
Since 2025-08-28
Average Order Value
RM 121
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
101d
2026-06-30
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,902 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-30 · OPLUMO Outlet 8
Outlet purchase
2026-06-18 · Member activity · RM 90.75
App session
2026-06-06 · OPLUMO Outlet 8
Points credited
2026-05-25 · Member activity · RM 102.85
Win-back campaign delivered
2026-05-13 · OPLUMO Outlet 8
Outlet purchase
2026-05-01 · Member activity · RM 114.95
Points credited
2026-04-19 · OPLUMO Outlet 8
Outlet purchase
2026-04-07 · Member activity · RM 127.05