Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
K1
Kavitha 14417
VM0014417Platinummember14417@example.test · +601110014417 · Preferred outlet: OPLUMO Outlet 2
FamilyDelivery
Consent Status
Opted Out
Points Balance
5,691
Current loyalty balance
Lifetime Spend
RM 7,115
Across 39 visits
Total Visits
39
Since 2024-09-23
Average Order Value
RM 178
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
62d
2026-08-08
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,691 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-08 · OPLUMO Outlet 2
Outlet purchase
2026-07-27 · Member activity · RM 133.50
App session
2026-07-15 · OPLUMO Outlet 2
Points credited
2026-07-03 · Member activity · RM 151.30
Win-back campaign delivered
2026-06-21 · OPLUMO Outlet 2
Outlet purchase
2026-06-09 · Member activity · RM 169.10
Points credited
2026-05-28 · OPLUMO Outlet 2
Outlet purchase
2026-05-16 · Member activity · RM 186.90