Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14415
VM0014415Goldmember14415@example.test · +601110014415 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,465
Current loyalty balance
Lifetime Spend
RM 5,582
Across 32 visits
Total Visits
32
Since 2025-03-20
Average Order Value
RM 163
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
10d
2026-09-29
App Status
Installed
OPLUMO App relationship
Member Status
Active
Gold tier
Membership & rewards
Gold member
4,465 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-09-29 · OPLUMO Outlet 17
Outlet purchase
2026-09-17 · Member activity · RM 122.25
App session
2026-09-05 · OPLUMO Outlet 17
Points credited
2026-08-24 · Member activity · RM 138.55
Win-back campaign delivered
2026-08-12 · OPLUMO Outlet 17
Outlet purchase
2026-07-31 · Member activity · RM 154.85
Points credited
2026-07-19 · OPLUMO Outlet 17
Outlet purchase
2026-07-07 · Member activity · RM 171.15