Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14403
VM0014403Membermember14403@example.test · +601110014403 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
782
Current loyalty balance
Lifetime Spend
RM 978
Across 29 visits
Total Visits
29
Since 2025-02-22
Average Order Value
RM 42
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
90d
2026-07-11
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
782 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-11 · OPLUMO Outlet 5
Outlet purchase
2026-06-29 · Member activity · RM 31.50
App session
2026-06-17 · OPLUMO Outlet 5
Points credited
2026-06-05 · Member activity · RM 35.70
Win-back campaign delivered
2026-05-24 · OPLUMO Outlet 5
Outlet purchase
2026-05-12 · Member activity · RM 39.90
Points credited
2026-04-30 · OPLUMO Outlet 5
Outlet purchase
2026-04-18 · Member activity · RM 44.10