Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00143
VM0000143Silvermember143@example.test · +601110000143 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,126
Current loyalty balance
Lifetime Spend
RM 2,658
Across 18 visits
Total Visits
18
Since 2025-07-19
Average Order Value
RM 159
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
141d
2026-05-21
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,126 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-21 · OPLUMO Outlet 8
Outlet purchase
2026-05-09 · Member activity · RM 119.25
App session
2026-04-27 · OPLUMO Outlet 8
Points credited
2026-04-15 · Member activity · RM 135.15
Win-back campaign delivered
2026-04-03 · OPLUMO Outlet 8
Outlet purchase
2026-03-22 · Member activity · RM 151.05
Points credited
2026-03-10 · OPLUMO Outlet 8
Outlet purchase
2026-02-26 · Member activity · RM 166.95