Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14295
VM0014295Platinummember14295@example.test · +601110014295 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
6,337
Current loyalty balance
Lifetime Spend
RM 7,922
Across 43 visits
Total Visits
43
Since 2024-06-03
Average Order Value
RM 180
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
102d
2026-06-29
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
6,337 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-29 · OPLUMO Outlet 16
Outlet purchase
2026-06-17 · Member activity · RM 135.00
App session
2026-06-05 · OPLUMO Outlet 16
Points credited
2026-05-24 · Member activity · RM 153.00
Win-back campaign delivered
2026-05-12 · OPLUMO Outlet 16
Outlet purchase
2026-04-30 · Member activity · RM 171.00
Points credited
2026-04-18 · OPLUMO Outlet 16
Outlet purchase
2026-04-06 · Member activity · RM 189.00