Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14259
VM0014259Membermember14259@example.test · +601110014259 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted In
Points Balance
439
Current loyalty balance
Lifetime Spend
RM 550
Across 17 visits
Total Visits
17
Since 2025-10-30
Average Order Value
RM 37
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
56d
2026-08-14
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
439 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-14 · OPLUMO Outlet 14
Outlet purchase
2026-08-02 · Member activity · RM 27.75
App session
2026-07-21 · OPLUMO Outlet 14
Points credited
2026-07-09 · Member activity · RM 31.45
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 14
Outlet purchase
2026-06-15 · Member activity · RM 35.15
Points credited
2026-06-03 · OPLUMO Outlet 14
Outlet purchase
2026-05-22 · Member activity · RM 38.85