Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14247
VM0014247Silvermember14247@example.test · +601110014247 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,567
Current loyalty balance
Lifetime Spend
RM 1,959
Across 15 visits
Total Visits
15
Since 2025-10-16
Average Order Value
RM 135
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
106d
2026-06-25
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,567 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-25 · OPLUMO Outlet 2
Outlet purchase
2026-06-13 · Member activity · RM 101.25
App session
2026-06-01 · OPLUMO Outlet 2
Points credited
2026-05-20 · Member activity · RM 114.75
Win-back campaign delivered
2026-05-08 · OPLUMO Outlet 2
Outlet purchase
2026-04-26 · Member activity · RM 128.25
Points credited
2026-04-14 · OPLUMO Outlet 2
Outlet purchase
2026-04-02 · Member activity · RM 141.75