Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 14243
VM0014243Membermember14243@example.test · +601110014243 · Preferred outlet: OPLUMO Outlet 15
WeekendApp User
Consent Status
Opted In
Points Balance
581
Current loyalty balance
Lifetime Spend
RM 727
Across 9 visits
Total Visits
9
Since 2026-03-09
Average Order Value
RM 71
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
70d
2026-07-31
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
581 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-31 · OPLUMO Outlet 15
Outlet purchase
2026-07-19 · Member activity · RM 53.25
App session
2026-07-07 · OPLUMO Outlet 15
Points credited
2026-06-25 · Member activity · RM 60.35
Win-back campaign delivered
2026-06-13 · OPLUMO Outlet 15
Outlet purchase
2026-06-01 · Member activity · RM 67.45
Points credited
2026-05-20 · OPLUMO Outlet 15
Outlet purchase
2026-05-08 · Member activity · RM 74.55