Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
D1
Daniel 14214
VM0014214Platinummember14214@example.test · +601110014214 · Preferred outlet: OPLUMO Outlet 3
App UserFamily
Consent Status
Opted In
Points Balance
6,499
Current loyalty balance
Lifetime Spend
RM 8,124
Across 41 visits
Total Visits
41
Since 2024-08-21
Average Order Value
RM 164
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
59d
2026-08-11
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
6,499 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-11 · OPLUMO Outlet 3
Outlet purchase
2026-07-30 · Member activity · RM 123.00
App session
2026-07-18 · OPLUMO Outlet 3
Points credited
2026-07-06 · Member activity · RM 139.40
Win-back campaign delivered
2026-06-24 · OPLUMO Outlet 3
Outlet purchase
2026-06-12 · Member activity · RM 155.80
Points credited
2026-05-31 · OPLUMO Outlet 3
Outlet purchase
2026-05-19 · Member activity · RM 172.20