Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14199
VM0014199Goldmember14199@example.test · +601110014199 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,571
Current loyalty balance
Lifetime Spend
RM 5,714
Across 39 visits
Total Visits
39
Since 2024-09-10
Average Order Value
RM 120
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
75d
2026-07-26
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,571 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-26 · OPLUMO Outlet 5
Outlet purchase
2026-07-14 · Member activity · RM 90.00
App session
2026-07-02 · OPLUMO Outlet 5
Points credited
2026-06-20 · Member activity · RM 102.00
Win-back campaign delivered
2026-06-08 · OPLUMO Outlet 5
Outlet purchase
2026-05-27 · Member activity · RM 114.00
Points credited
2026-05-15 · OPLUMO Outlet 5
Outlet purchase
2026-05-03 · Member activity · RM 126.00