Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 14195
VM0014195Goldmember14195@example.test · +601110014195 · Preferred outlet: OPLUMO Outlet 1
WeekendApp User
Consent Status
Opted In
Points Balance
3,289
Current loyalty balance
Lifetime Spend
RM 4,112
Across 26 visits
Total Visits
26
Since 2025-04-23
Average Order Value
RM 177
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
84d
2026-07-17
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,289 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-17 · OPLUMO Outlet 1
Outlet purchase
2026-07-05 · Member activity · RM 132.75
App session
2026-06-23 · OPLUMO Outlet 1
Points credited
2026-06-11 · Member activity · RM 150.45
Win-back campaign delivered
2026-05-30 · OPLUMO Outlet 1
Outlet purchase
2026-05-18 · Member activity · RM 168.15
Points credited
2026-05-06 · OPLUMO Outlet 1
Outlet purchase
2026-04-24 · Member activity · RM 185.85