Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14187
VM0014187Silvermember14187@example.test · +601110014187 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
1,401
Current loyalty balance
Lifetime Spend
RM 1,752
Across 29 visits
Total Visits
29
Since 2024-12-23
Average Order Value
RM 51
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
151d
2026-05-11
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,401 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-11 · OPLUMO Outlet 10
Outlet purchase
2026-04-29 · Member activity · RM 38.25
App session
2026-04-17 · OPLUMO Outlet 10
Points credited
2026-04-05 · Member activity · RM 43.35
Win-back campaign delivered
2026-03-24 · OPLUMO Outlet 10
Outlet purchase
2026-03-12 · Member activity · RM 48.45
Points credited
2026-02-28 · OPLUMO Outlet 10
Outlet purchase
2026-02-16 · Member activity · RM 53.55