Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 14159
VM0014159Membermember14159@example.test · +601110014159 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
541
Current loyalty balance
Lifetime Spend
RM 677
Across 10 visits
Total Visits
10
Since 2026-03-05
Average Order Value
RM 59
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
56d
2026-08-14
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
541 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-14 · OPLUMO Outlet 16
Outlet purchase
2026-08-02 · Member activity · RM 44.25
App session
2026-07-21 · OPLUMO Outlet 16
Points credited
2026-07-09 · Member activity · RM 50.15
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 16
Outlet purchase
2026-06-15 · Member activity · RM 56.05
Points credited
2026-06-03 · OPLUMO Outlet 16
Outlet purchase
2026-05-22 · Member activity · RM 61.95