Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14151
VM0014151Silvermember14151@example.test · +601110014151 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,161
Current loyalty balance
Lifetime Spend
RM 1,452
Across 8 visits
Total Visits
8
Since 2026-04-21
Average Order Value
RM 161
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
45d
2026-08-25
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,161 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-25 · OPLUMO Outlet 8
Outlet purchase
2026-08-13 · Member activity · RM 120.75
App session
2026-08-01 · OPLUMO Outlet 8
Points credited
2026-07-20 · Member activity · RM 136.85
Win-back campaign delivered
2026-07-08 · OPLUMO Outlet 8
Outlet purchase
2026-06-26 · Member activity · RM 152.95
Points credited
2026-06-14 · OPLUMO Outlet 8
Outlet purchase
2026-06-02 · Member activity · RM 169.05