Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 14140
VM0014140Silvermember14140@example.test · +601110014140 · Preferred outlet: OPLUMO Outlet 14
DeliveryBirthday Soon
Consent Status
Opted In
Points Balance
1,890
Current loyalty balance
Lifetime Spend
RM 2,364
Across 39 visits
Total Visits
39
Since 2024-07-12
Average Order Value
RM 51
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
135d
2026-05-27
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,890 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-27 · OPLUMO Outlet 14
Outlet purchase
2026-05-15 · Member activity · RM 38.25
App session
2026-05-03 · OPLUMO Outlet 14
Points credited
2026-04-21 · Member activity · RM 43.35
Win-back campaign delivered
2026-04-09 · OPLUMO Outlet 14
Outlet purchase
2026-03-28 · Member activity · RM 48.45
Points credited
2026-03-16 · OPLUMO Outlet 14
Outlet purchase
2026-03-04 · Member activity · RM 53.55