Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14139
VM0014139Silvermember14139@example.test · +601110014139 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted In
Points Balance
1,763
Current loyalty balance
Lifetime Spend
RM 2,204
Across 13 visits
Total Visits
13
Since 2025-11-17
Average Order Value
RM 177
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
110d
2026-06-21
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,763 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-21 · OPLUMO Outlet 13
Outlet purchase
2026-06-09 · Member activity · RM 132.75
App session
2026-05-28 · OPLUMO Outlet 13
Points credited
2026-05-16 · Member activity · RM 150.45
Win-back campaign delivered
2026-05-04 · OPLUMO Outlet 13
Outlet purchase
2026-04-22 · Member activity · RM 168.15
Points credited
2026-04-10 · OPLUMO Outlet 13
Outlet purchase
2026-03-29 · Member activity · RM 185.85