Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14115
VM0014115Silvermember14115@example.test · +601110014115 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted In
Points Balance
1,853
Current loyalty balance
Lifetime Spend
RM 2,317
Across 41 visits
Total Visits
41
Since 2024-06-13
Average Order Value
RM 58
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
128d
2026-06-03
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,853 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-03 · OPLUMO Outlet 6
Outlet purchase
2026-05-22 · Member activity · RM 43.50
App session
2026-05-10 · OPLUMO Outlet 6
Points credited
2026-04-28 · Member activity · RM 49.30
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 6
Outlet purchase
2026-04-04 · Member activity · RM 55.10
Points credited
2026-03-23 · OPLUMO Outlet 6
Outlet purchase
2026-03-11 · Member activity · RM 60.90