Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14091
VM0014091Goldmember14091@example.test · +601110014091 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted In
Points Balance
2,422
Current loyalty balance
Lifetime Spend
RM 3,028
Across 36 visits
Total Visits
36
Since 2024-09-10
Average Order Value
RM 94
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
129d
2026-06-02
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,422 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-02 · OPLUMO Outlet 16
Outlet purchase
2026-05-21 · Member activity · RM 70.50
App session
2026-05-09 · OPLUMO Outlet 16
Points credited
2026-04-27 · Member activity · RM 79.90
Win-back campaign delivered
2026-04-15 · OPLUMO Outlet 16
Outlet purchase
2026-04-03 · Member activity · RM 89.30
Points credited
2026-03-22 · OPLUMO Outlet 16
Outlet purchase
2026-03-10 · Member activity · RM 98.70