Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 14087
VM0014087Goldmember14087@example.test · +601110014087 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,509
Current loyalty balance
Lifetime Spend
RM 4,387
Across 41 visits
Total Visits
41
Since 2024-08-23
Average Order Value
RM 102
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
57d
2026-08-13
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,509 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-13 · OPLUMO Outlet 12
Outlet purchase
2026-08-01 · Member activity · RM 76.50
App session
2026-07-20 · OPLUMO Outlet 12
Points credited
2026-07-08 · Member activity · RM 86.70
Win-back campaign delivered
2026-06-26 · OPLUMO Outlet 12
Outlet purchase
2026-06-14 · Member activity · RM 96.90
Points credited
2026-06-02 · OPLUMO Outlet 12
Outlet purchase
2026-05-21 · Member activity · RM 107.10