Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 14080
VM0014080Silvermember14080@example.test · +601110014080 · Preferred outlet: OPLUMO Outlet 5
High ValueWeekend
Consent Status
Opted Out
Points Balance
1,371
Current loyalty balance
Lifetime Spend
RM 1,715
Across 12 visits
Total Visits
12
Since 2026-02-01
Average Order Value
RM 147
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
52d
2026-08-18
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,371 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-18 · OPLUMO Outlet 5
Outlet purchase
2026-08-06 · Member activity · RM 110.25
App session
2026-07-25 · OPLUMO Outlet 5
Points credited
2026-07-13 · Member activity · RM 124.95
Win-back campaign delivered
2026-07-01 · OPLUMO Outlet 5
Outlet purchase
2026-06-19 · Member activity · RM 139.65
Points credited
2026-06-07 · OPLUMO Outlet 5
Outlet purchase
2026-05-26 · Member activity · RM 154.35