Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 14078
VM0014078Goldmember14078@example.test · +601110014078 · Preferred outlet: OPLUMO Outlet 3
App UserFamily
Consent Status
Opted In
Points Balance
3,594
Current loyalty balance
Lifetime Spend
RM 4,493
Across 30 visits
Total Visits
30
Since 2025-02-20
Average Order Value
RM 139
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
74d
2026-07-27
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,594 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-27 · OPLUMO Outlet 3
Outlet purchase
2026-07-15 · Member activity · RM 104.25
App session
2026-07-03 · OPLUMO Outlet 3
Points credited
2026-06-21 · Member activity · RM 118.15
Win-back campaign delivered
2026-06-09 · OPLUMO Outlet 3
Outlet purchase
2026-05-28 · Member activity · RM 132.05
Points credited
2026-05-16 · OPLUMO Outlet 3
Outlet purchase
2026-05-04 · Member activity · RM 145.95