Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 14075
VM0014075Silvermember14075@example.test · +601110014075 · Preferred outlet: OPLUMO Outlet 17
WeekendApp User
Consent Status
Opted In
Points Balance
2,114
Current loyalty balance
Lifetime Spend
RM 2,643
Across 18 visits
Total Visits
18
Since 2025-06-19
Average Order Value
RM 164
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
171d
2026-04-21
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,114 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-21 · OPLUMO Outlet 17
Outlet purchase
2026-04-09 · Member activity · RM 123.00
App session
2026-03-28 · OPLUMO Outlet 17
Points credited
2026-03-16 · Member activity · RM 139.40
Win-back campaign delivered
2026-03-04 · OPLUMO Outlet 17
Outlet purchase
2026-02-20 · Member activity · RM 155.80
Points credited
2026-02-08 · OPLUMO Outlet 17
Outlet purchase
2026-01-27 · Member activity · RM 172.20