Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 14051
VM0014051Silvermember14051@example.test · +601110014051 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
2,185
Current loyalty balance
Lifetime Spend
RM 2,731
Across 29 visits
Total Visits
29
Since 2025-02-21
Average Order Value
RM 125
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
91d
2026-07-10
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,185 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-10 · OPLUMO Outlet 10
Outlet purchase
2026-06-28 · Member activity · RM 93.75
App session
2026-06-16 · OPLUMO Outlet 10
Points credited
2026-06-04 · Member activity · RM 106.25
Win-back campaign delivered
2026-05-23 · OPLUMO Outlet 10
Outlet purchase
2026-05-11 · Member activity · RM 118.75
Points credited
2026-04-29 · OPLUMO Outlet 10
Outlet purchase
2026-04-17 · Member activity · RM 131.25