Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14043
VM0014043Platinummember14043@example.test · +601110014043 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
4,868
Current loyalty balance
Lifetime Spend
RM 6,085
Across 42 visits
Total Visits
42
Since 2024-07-17
Average Order Value
RM 147
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
76d
2026-07-25
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
4,868 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-25 · OPLUMO Outlet 2
Outlet purchase
2026-07-13 · Member activity · RM 110.25
App session
2026-07-01 · OPLUMO Outlet 2
Points credited
2026-06-19 · Member activity · RM 124.95
Win-back campaign delivered
2026-06-07 · OPLUMO Outlet 2
Outlet purchase
2026-05-26 · Member activity · RM 139.65
Points credited
2026-05-14 · OPLUMO Outlet 2
Outlet purchase
2026-05-02 · Member activity · RM 154.35