Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14031
VM0014031Silvermember14031@example.test · +601110014031 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,518
Current loyalty balance
Lifetime Spend
RM 1,898
Across 33 visits
Total Visits
33
Since 2024-12-17
Average Order Value
RM 64
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
85d
2026-07-16
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,518 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-16 · OPLUMO Outlet 7
Outlet purchase
2026-07-04 · Member activity · RM 48.00
App session
2026-06-22 · OPLUMO Outlet 7
Points credited
2026-06-10 · Member activity · RM 54.40
Win-back campaign delivered
2026-05-29 · OPLUMO Outlet 7
Outlet purchase
2026-05-17 · Member activity · RM 60.80
Points credited
2026-05-05 · OPLUMO Outlet 7
Outlet purchase
2026-04-23 · Member activity · RM 67.20