Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14019
VM0014019Silvermember14019@example.test · +601110014019 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
2,282
Current loyalty balance
Lifetime Spend
RM 2,853
Across 27 visits
Total Visits
27
Since 2025-02-02
Average Order Value
RM 130
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
146d
2026-05-16
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,282 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-16 · OPLUMO Outlet 12
Outlet purchase
2026-05-04 · Member activity · RM 97.50
App session
2026-04-22 · OPLUMO Outlet 12
Points credited
2026-04-10 · Member activity · RM 110.50
Win-back campaign delivered
2026-03-29 · OPLUMO Outlet 12
Outlet purchase
2026-03-17 · Member activity · RM 123.50
Points credited
2026-03-05 · OPLUMO Outlet 12
Outlet purchase
2026-02-21 · Member activity · RM 136.50