Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 13995
VM0013995Silvermember13995@example.test · +601110013995 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
1,391
Current loyalty balance
Lifetime Spend
RM 1,739
Across 21 visits
Total Visits
21
Since 2025-05-25
Average Order Value
RM 75
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
142d
2026-05-20
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,391 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-20 · OPLUMO Outlet 5
Outlet purchase
2026-05-08 · Member activity · RM 56.25
App session
2026-04-26 · OPLUMO Outlet 5
Points credited
2026-04-14 · Member activity · RM 63.75
Win-back campaign delivered
2026-04-02 · OPLUMO Outlet 5
Outlet purchase
2026-03-21 · Member activity · RM 71.25
Points credited
2026-03-09 · OPLUMO Outlet 5
Outlet purchase
2026-02-25 · Member activity · RM 78.75