Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 13991
VM0013991Goldmember13991@example.test · +601110013991 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,040
Current loyalty balance
Lifetime Spend
RM 3,801
Across 32 visits
Total Visits
32
Since 2025-03-04
Average Order Value
RM 124
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
26d
2026-09-13
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Gold tier
Membership & rewards
Gold member
3,040 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-13 · OPLUMO Outlet 1
Outlet purchase
2026-09-01 · Member activity · RM 93.00
App session
2026-08-20 · OPLUMO Outlet 1
Points credited
2026-08-08 · Member activity · RM 105.40
Win-back campaign delivered
2026-07-27 · OPLUMO Outlet 1
Outlet purchase
2026-07-15 · Member activity · RM 117.80
Points credited
2026-07-03 · OPLUMO Outlet 1
Outlet purchase
2026-06-21 · Member activity · RM 130.20