Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01395
VM0001395Membermember1395@example.test · +601110001395 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
832
Current loyalty balance
Lifetime Spend
RM 1,040
Across 11 visits
Total Visits
11
Since 2026-01-25
Average Order Value
RM 87
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
77d
2026-07-24
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
832 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-24 · OPLUMO Outlet 2
Outlet purchase
2026-07-12 · Member activity · RM 65.25
App session
2026-06-30 · OPLUMO Outlet 2
Points credited
2026-06-18 · Member activity · RM 73.95
Win-back campaign delivered
2026-06-06 · OPLUMO Outlet 2
Outlet purchase
2026-05-25 · Member activity · RM 82.65
Points credited
2026-05-13 · OPLUMO Outlet 2
Outlet purchase
2026-05-01 · Member activity · RM 91.35