Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 13947
VM0013947Membermember13947@example.test · +601110013947 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
809
Current loyalty balance
Lifetime Spend
RM 1,012
Across 38 visits
Total Visits
38
Since 2024-10-06
Average Order Value
RM 32
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
67d
2026-08-03
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
809 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-03 · OPLUMO Outlet 8
Outlet purchase
2026-07-22 · Member activity · RM 24.00
App session
2026-07-10 · OPLUMO Outlet 8
Points credited
2026-06-28 · Member activity · RM 27.20
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 8
Outlet purchase
2026-06-04 · Member activity · RM 30.40
Points credited
2026-05-23 · OPLUMO Outlet 8
Outlet purchase
2026-05-11 · Member activity · RM 33.60