Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 13910
VM0013910Silvermember13910@example.test · +601110013910 · Preferred outlet: OPLUMO Outlet 5
App UserFamily
Consent Status
Opted In
Points Balance
2,371
Current loyalty balance
Lifetime Spend
RM 2,965
Across 20 visits
Total Visits
20
Since 2025-06-28
Average Order Value
RM 170
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
126d
2026-06-05
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,371 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-05 · OPLUMO Outlet 5
Outlet purchase
2026-05-24 · Member activity · RM 127.50
App session
2026-05-12 · OPLUMO Outlet 5
Points credited
2026-04-30 · Member activity · RM 144.50
Win-back campaign delivered
2026-04-18 · OPLUMO Outlet 5
Outlet purchase
2026-04-06 · Member activity · RM 161.50
Points credited
2026-03-25 · OPLUMO Outlet 5
Outlet purchase
2026-03-13 · Member activity · RM 178.50