Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 01391
VM0001391Silvermember1391@example.test · +601110001391 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,173
Current loyalty balance
Lifetime Spend
RM 2,717
Across 28 visits
Total Visits
28
Since 2024-12-22
Average Order Value
RM 120
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
170d
2026-04-22
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,173 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-22 · OPLUMO Outlet 15
Outlet purchase
2026-04-10 · Member activity · RM 90.00
App session
2026-03-29 · OPLUMO Outlet 15
Points credited
2026-03-17 · Member activity · RM 102.00
Win-back campaign delivered
2026-03-05 · OPLUMO Outlet 15
Outlet purchase
2026-02-21 · Member activity · RM 114.00
Points credited
2026-02-09 · OPLUMO Outlet 15
Outlet purchase
2026-01-28 · Member activity · RM 126.00