Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 13871
VM0013871Silvermember13871@example.test · +601110013871 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,317
Current loyalty balance
Lifetime Spend
RM 2,897
Across 31 visits
Total Visits
31
Since 2025-03-25
Average Order Value
RM 117
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
23d
2026-09-16
App Status
Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
2,317 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-16 · OPLUMO Outlet 17
Outlet purchase
2026-09-04 · Member activity · RM 87.75
App session
2026-08-23 · OPLUMO Outlet 17
Points credited
2026-08-11 · Member activity · RM 99.45
Win-back campaign delivered
2026-07-30 · OPLUMO Outlet 17
Outlet purchase
2026-07-18 · Member activity · RM 111.15
Points credited
2026-07-06 · OPLUMO Outlet 17
Outlet purchase
2026-06-24 · Member activity · RM 122.85