Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 13859
VM0013859Goldmember13859@example.test · +601110013859 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
3,097
Current loyalty balance
Lifetime Spend
RM 3,872
Across 43 visits
Total Visits
43
Since 2024-07-26
Average Order Value
RM 97
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
49d
2026-08-21
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,097 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-21 · OPLUMO Outlet 5
Outlet purchase
2026-08-09 · Member activity · RM 72.75
App session
2026-07-28 · OPLUMO Outlet 5
Points credited
2026-07-16 · Member activity · RM 82.45
Win-back campaign delivered
2026-07-04 · OPLUMO Outlet 5
Outlet purchase
2026-06-22 · Member activity · RM 92.15
Points credited
2026-06-10 · OPLUMO Outlet 5
Outlet purchase
2026-05-29 · Member activity · RM 101.85